Category Archives: General

Our Story – Have you seen Baked by Yael’s company video?

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Those of you who follow our blog know that we were absolutely delighted when Baked by Yael’s cake pop was named Best of Washington. Successes like that are not only thrilling, they also remind of us that a passion can be built into a thriving business.  This video, which also appears on our website, reminds us of how we started out.  For those unable to view the video, the transcript is below.  Do you know of any other small, local businesses that started out similarly?  Comment to let us know.  We love hearing and sharing these stories.

Video Transcript:

I was really stressed in law school and especially when I was studying for the bar exam, I had to be at home all day studying and so I started baking kind of as a stress reliever.
One thing led to another and I took the bar exam, came back to work after I took the bar exam, and I continued baking.  I started a tradition at my office called Monday Treat, so every Monday morning I would bring in a different baked good.  It wasn’t always the most amazing baked good, but it was always a baked good and it was always made from scratch.

At first, my customers were my friends and by word of mouth it got to the point where a lot of people in the neighborhood were my customers.  Now I ship throughout the United States for pretty much anybody who loves sweets or bagels.  The main things are my bagels, of course, and also my cake pops, but my personal favorite is my black and white cookie.  I love it.  It’s exactly as I want it.  And then I also have other things like my rugelach.  Some of my recipes come from my family in Israel and so there are cross-Atlantic discussions on how to perfect the recipe going back and forth.

I don’t come up with a new product every week.  My goal is just to take a basic product and make it really well.

Cake pops are like the new cupcake, the new “it” thing in baked goods.  They’re little balls of cake and frosting on the inside, so it’s like if you took part of a cupcake and mixed it together and rolled it into a ball.  Then it’s dipped in a candy coating and it can either come on a lollipop stick or it can just come so it looks like a truffle.

I take it very seriously and I want my customers to be 100% satisfied.  I’ll go the extra step and I’ll do their cake pops in custom colors to make their whole event perfect.

It’s exciting it’s also kind of scary, you know?  Especially then to leave a really good day job to follow my passion.

New Pick-up Location in Georgetown!

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The Spice & Tea ExchangeWe are thrilled to announce our newest pick-up location.  Starting this week, you can pick up your Baked by Yael order at The Spice & Tea Exchange in Georgetown!  (Keep reading for a coupon code to celebrate our new pick-up location.)

Finding a new pick-up location can sometimes take us a while.  Of course, we look for someplace that would be convenient for our customers.  We also want to partner with businesses that maintain the highest level of customer service just like we do.

We found all of that and more (including a wonderful aroma when we walked through the door) at The Spice & Tea Exchange in Georgetown and we were delighted when they agreed to partner with us by serving as a Baked by Yael pick-up location.

If you’ll be placing an order with Baked by Yael for the first time, here’s how it works:
- Every Monday we send out our newsletter with our weekly menu, discounts, promotions, and pictures of fun stuff we’ve been working on.  You can sign up to receive our weekly newsletter by clicking here.  We also post a link to the newsletter on Facebook and Twitter.
- You may place your order through our online store or by using our Express Order Form (link included in the newsletter) anytime until 5pm on the Wednesday before your pick-up date.
- During the checkout process, you’ll have an opportunity to select your pick-up location.  One of the options will be to pick up your order at The Spice & Tea Exchange in Georgetown (1069 Wisconsin Ave.) between 3:00 and 7:00pm on Thursday.  You will receive more detailed pick-up instructions on your scheduled pick-up day.
NOTE:  You must pay for your order in advance.  The Tea & Spice Exchange cannot process payment for Baked by Yael orders.

If you ever have any questions about our products, the ordering process, or anything else, you can contact us online or by phone at 202.480.YAEL (9235).

We look forward to a long partnership with The Spice & Tea Exchange and to incorporating their spices into our products as we did earlier this month.  We also hope our Georgetown customers will take advantage of this convenient new Baked by Yael pick-up location and all the spices, herbs, and other wonders The Spice & Tea Exchange has to offer.

To celebrate our new pick-up location, we’re offering 15% off your first Baked by Yael order that you pick up at The Spice & Tea Exchange.  Use coupon code SPICE during checkout at our online store.